Generative Engine Optimisation

When people ask AI instead of Google, does your brand get mentioned?

AI is a research tool. A production accelerator. It is not a strategist. But it is now the shelf your brand sits on.

What this is

Search is moving into answers. This masterclass shows how generative engines pick which brands to mention, and how to make yours the obvious one: entity clarity, citations, structured content, and a brand story machines can repeat correctly.

What you will be able to do

Modules

  1. Your next customer asked AI, not Google. Were you mentioned?. How search is moving into answers, what that changes for Malaysian SMEs, and why ranking on page one no longer guarantees your brand gets named when someone asks for a recommendation.
  2. How answer engines decide who gets recommended. The mechanics: entities, sources, consensus and repetition across the web. You learn why engines name some brands with confidence and skip others entirely, even when the skipped brand is better.
  3. Ask the machine what it thinks of you. A live audit of how ChatGPT, Gemini, Perplexity and others describe your brand today: what they get right, what they get wrong, and which competitor they recommend instead of you.
  4. Does the internet agree on who you are?. Check whether your name, category, location and offer are described the same way across your site, directories, social profiles and press. Inconsistency is the quiet reason engines hesitate to name you.
  5. AI is the shelf, not the strategist. Why GEO starts with positioning, not prompts. You map the gap between how you want to be described and how you are actually described, then decide which fix moves the answer first.
  6. Write the one paragraph machines will repeat about you. Draft your canonical brand description: who you are, what you do, for whom and why you are different. Written to be quoted accurately by people and by engines, everywhere it appears.
  7. Clarity beats volume. Make your pages quotable.. Restructure your key pages with direct answers, clear headings, FAQs and honest comparison content. We rework one real page of your website live, so you can repeat the method on the rest.
  8. Get cited by the sources engines already trust. Identify the directories, publications, reviews and communities that feed answer engines in your category, and plan how to earn a presence there without buying spam links or fake reviews.
  9. The technical signals, explained for business owners. Structured data, about pages, consistent profiles and crawl access, explained in plain language. You leave able to brief your developer precisely instead of nodding along to jargon.
  10. Your 60-day GEO plan, and how to know it is working. A 60-day plan with priorities, owners and a simple monthly routine for tracking brand mentions across engines, so you can see whether the work is changing the answer or just changing the website.

Who it is for

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