The Priming Method

Make the sale before the sales pitch.

Persuasion pushes. Priming installs. One of them needs a discount to close.

What this is

Most businesses persuade at the till. Strong brands prime months before. This masterclass breaks down the sequence that makes people arrive already convinced: what they see first, what they hear repeated, and what they feel before price is ever mentioned.

What you will be able to do

Modules

  1. Persuasion is a confession. Priming is a decision.. Why the hard sell, the closing script and the last-minute promo are symptoms of weak priming. You learn to read exactly where your sales effort is compensating for belief that was never installed.
  2. Your customer decided before they messaged you. What did they decide?. We map what a stranger sees, hears and assumes about you in the first ten seconds. You walk out knowing which belief your current touchpoints are installing, whether you intended it or not.
  3. Exposure. Repetition. Association. Conviction. Skip one and you pay in discounts.. The four-stage belief sequence, why skipping a stage forces you to discount, and how to tell which stage your customers are stuck in long before they ever reach your price.
  4. Mak Jemah never runs ads. Her queue is primed anyway.. Teardowns of priming in Malaysian businesses, from the goreng pisang stall to the clinic to the online store. You learn to spot the cues that make people arrive already convinced, and the ones that make them hesitate.
  5. The persuasion leaks that make you look desperate. We audit your captions, WhatsApp replies, sales scripts and promos for persuasion habits that signal need instead of confidence. You leave Session 1 with a ranked list of leaks to plug first.
  6. Pick the one belief worth installing. Define the single belief a customer must hold before price is mentioned, plus the two supporting beliefs that make it credible. Written for your business and tested against the objections your real customers raise.
  7. Rewrite your first three touchpoints, live. Live rework of the three places strangers meet you first, usually your profile, your top post and your first reply. Each one rewritten to install belief instead of asking for the sale.
  8. Repeat yourself without boring anyone. How to repeat the same belief across formats and weeks so it compounds instead of annoys. You build a message rotation that keeps the core claim fixed while the angle, story and format keep changing.
  9. Price is the last thing they hear. Make it the easiest.. Sequence your price reveal so it lands as confirmation, not shock. We script how your price is framed on your page, in DMs and at the counter, so nobody needs a discount to say yes.
  10. Your 30-day priming plan, ready to run. Everything assembled into a day-by-day plan: the belief, the touchpoints, the repetition rhythm and the early signals that tell you priming is working before the sales numbers move.

Who it is for

Related courses