Audit Your Own Brand

Diagnose before you prescribe. Find where your brand leaks trust and money.

A new logo will not fix a promise you are not keeping.

What this is

Most owners prescribe before they diagnose: a rebrand for falling sales, ads for poor retention, a discount for weak margins. This course hands you the audit instead. Seven lenses, a scorecard built on evidence, and a 90-day plan that starts by removing whatever leaks trust and money.

What you will be able to do

Modules

  1. Diagnose before you prescribe. Why owners jump to rebrands and ads, how to tell symptoms from causes, and how to audit a business you love without lying to yourself. 3 lessons.
  2. The position check. Test whether you can state who it's for, what it promises and why you, in words a competitor couldn't copy. 2 lessons.
  3. Say versus do. Compare what you promise with what customers actually receive, mystery-shop yourself, and find the gap where trust leaks out. 3 lessons.
  4. Voice and visual consistency. Lay every touchpoint side by side, spot the drift, and learn what must hold while tone is allowed to flex. 2 lessons.
  5. The touchpoint walk. Walk through every moment a customer meets you, from Google search to the goodbye, and find where the experience breaks. 3 lessons.
  6. Price signals. Read what your pricing, promos and discount history are teaching customers about your value. 2 lessons.
  7. Reputation and reviews. Read reviews as research: find the patterns, borrow the customer's own words, and mine competitors' reviews for gaps. 2 lessons.
  8. The competitive landscape. Map who you are really compared against, find white space customers actually want, and stop copying what makes you invisible. 2 lessons.
  9. Score it, then fix it in 90 days. Turn your evidence into a scored audit, prioritise by impact and effort, subtract first, and set a rhythm for re-auditing. 3 lessons.

Who it is for

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