Name It Before You Brand It

Your name is the first positioning decision you make. Most people make it by family vote.

Most business names are survived, not chosen.

What this is

A name either sells for you before anyone explains it, or it becomes a debt you pay on every signboard, post and phone call. Write a proper naming brief, generate names with method, screen them across Malaysia's languages, claim and protect them, and test them without ever asking "do you like it?"

What you will be able to do

Modules

  1. Why most names fail. Most names are survived, not chosen, and a name is a positioning decision long before it is decoration. 2 lessons.
  2. The naming spectrum. Six kinds of names, the three forces they trade against each other, and how to pick the zone your budget can actually support. 3 lessons.
  3. The naming brief. Write the standard every name will be judged against, then map the territories worth mining and the words you must avoid. 2 lessons.
  4. Generating names properly. Produce volume before judgement, borrow from neighbouring worlds, and build names from sound, truncation and language blends. 3 lessons.
  5. Screening like a strategist. Run every shortlisted name through real-world tests, multilingual meaning checks and a scorecard that does not care which one you love. 3 lessons.
  6. Claim it and protect it. Secure the domain and handles without letting them pick the name, and understand why an SSM registration is not a trademark. 2 lessons.
  7. Testing without asking "do you like it?". Why opinions and committees kill good names, and the behavioural, recall and misunderstanding tests that tell you the truth instead. 2 lessons.
  8. Living with the name. Name new products without diluting the master brand, rename without losing regulars, and keep the name consistent long after launch day. 3 lessons.

Who it is for

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