Stop Branding. Start Subtracting.

The 99 Speedmart principle: no aesthetic corner, still in every taman.

When was the last time 99 Speedmart tried to impress you? Exactly.

What this is

The UNbranding method, told through a nasi lemak stall. Strip away what is performative, keep what people actually come back for, and let consistency do the heavy lifting.

What you will be able to do

Modules

  1. The UNbranding principle. Strip away the performative gloss and see the mechanics that actually make a brand. 2 lessons.
  2. Mak Jemah's goreng pisang. Find what competitors cannot copy and the real reason your customers keep coming back. 2 lessons.
  3. Consistency as brand. Why boring and reliable beats pretty and random, and how to build it into daily operations. 2 lessons.
  4. The subtraction audit. Decide what to remove, write your one-page subtraction plan and protect it from creep. 2 lessons.
  5. Subtracting the discount. Replace the recurring promo with a stable price and a three-tier ladder that gives customers choice without teaching them to wait. 3 lessons.
  6. Subtracting the noise. Cut your content and your menu down to what carries the real reason, so customers remember you for something. 2 lessons.
  7. Living the subtraction. Make subtraction survive busy days with scripts and systems, and track the numbers that tell you when you have earned the right to add. 2 lessons.

Who it is for

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