See how your business really makes money, then redesign it before the market forces you to.
Format: Self-Paced, Self-Paced
Price: RM59 (usual RM399)
Duration: 8 modules · 19 lessons · about 4.5 hours · 20-question professional assessment
When: Instant access. Learn online at your own pace. Lifetime access.
Where: Online, self-paced
Course designed by Luis Antonio Márquez Heine, Tecnológico de Monterrey. Lessons and assessment by UnBranded.
Certificate: yes, with a verifiable credential ID
Your product is fine. Your business model is the problem.
What this is
A great product inside a broken model still loses money. This professional course trains you to observe customers, map your model and its system, spot white space outside your core, test assumptions with simple numbers, and pitch a redesigned model people will approve. Every tool is shown through Malaysian cases, from a kopitiam chain to a logistics SME and a tuition centre going online.
What you will be able to do
Separate your product from the model that earns its money
Map any business on one page with the Business Model Canvas
Observe customers to find workarounds, waste and hidden demand
Recognise common business model patterns and borrow across industries
Turn messy research into sharp insights and clear visuals
Spot white space and design new models outside your core
Test risky assumptions and run napkin maths before you spend
Tell the story of a redesigned model and pitch it for a decision
Modules
What a business model really is. Separate the product from the logic that turns it into money, and learn to see a whole model on one page. 3 lessons.
Observation: seeing the patterns others walk past. Train your eye to spot what customers actually do, recognise repeating business model patterns, and borrow structures from other industries. 3 lessons.
Thinking like a designer: synthesis and visual thinking. Turn messy observations into sharp insights, and use simple visuals so teams argue about the right things. 2 lessons.
Mapping the model and designing the system. Map your model honestly, follow how value flows between actors, and check that the parts reinforce each other. 3 lessons.
White space: growth outside the core. Tell the core from adjacencies and true white space, and recognise when a new opportunity needs a model of its own. 2 lessons.
Testing assumptions with simple numbers. Find the assumption that could sink a new model, test it cheaply, and use napkin maths to decide before you spend. 2 lessons.
Storytelling: connecting the model to an audience. Turn a business model into a story people remember, and use content, social media and technology to carry it and build networks. 2 lessons.
Pitching and running the redesign. Pitch a redesigned model so decision-makers say yes, then build the habit of reviewing and redesigning your model on purpose. 2 lessons.
Who it is for
Owners whose sales grow while profit and cash do not
Managers expected to find new growth inside an established business
Professionals and career switchers who want a practical toolkit for redesigning businesses
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