When: Instant access. Learn online at your own pace. Lifetime access.
Where: Online, self-paced
Taught by UnBranded
Certificate: yes, with a verifiable credential ID
Your company isn't short of ideas. It's short of permission.
What this is
Established companies have every advantage a startup wants, yet most can't get a new idea past their own approvals. This free short course shows how intrapreneurs, cheap tests, outside partners and the right venturing model help big firms grow faster. Built for Malaysian family businesses, GLCs and conglomerates, with practical tools you can use this week.
What you will be able to do
Spot the internal systems that quietly starve new ideas
Set up a fair deal that makes intrapreneurs willing to take the risk
Tell new products, services and business models apart
Test the riskiest assumption cheaply using company assets
Choose between parent, endorsed and separate brands for a venture
Run fair pilots with startups, universities, suppliers and customers
Pick between building, partnering, investing and buying
Protect and measure new ventures by stage, not by ROI too early
Modules
Why big companies stop building. Why established firms struggle to start anything new, and the people who can change that. 2 lessons.
Building new things from the inside. New products, services and business models, tested cheaply and branded before they launch. 3 lessons.
Open the doors. Using startups, universities, suppliers and customers to move faster than your own walls allow. 2 lessons.
Corporate venturing models. Labs, accelerators, corporate venture capital and early-stage acquisitions, and when each one fits. 3 lessons.
Protect it, then measure it. Governance and funding that shield new ventures from the core, and measures that fit each stage. 2 lessons.
Making it work here. How family firms, GLCs and conglomerates in Malaysia and the region can apply all of this, starting in 90 days. 2 lessons.
Who it is for
Managers asked to grow the business beyond its core
Next-generation leaders in family firms who want to build something new
Teams in GLCs and conglomerates running labs, pilots or partnerships
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