Designing a Business Model

Same product, different business. Pick the model that pays, then test it before you bet your savings.

Your product is good. That's not a business yet.

What this is

Most small businesses don't die because the product is bad. They die because nobody designed how the money comes back. This free short course walks you through the building blocks, eight common model types and simple unit economics, following one Malaysian sambal business from kitchen to launch to its first hard decisions.

What you will be able to do

Modules

  1. A product is not a business. What a business model really is, and why the same product can become very different businesses. 2 lessons.
  2. The building blocks. The nine parts every business model is made of, and how to lay them out on one honest page. 3 lessons.
  3. Common business model types. Eight models Malaysian businesses use every day, what makes each one work, and where each one breaks. 3 lessons.
  4. Assessing new opportunities. How to tell a real opportunity from a distraction, using the model you've already built. 2 lessons.
  5. Simple unit economics. The few numbers that tell you whether each sale and each customer actually makes money. 2 lessons.
  6. Sambal Nek Som: launch, manage, measure. Follow one business through development, a 90-day launch, daily management and the data that decides what happens next. 2 lessons.
  7. Choose and test your own model. Pick a model that fits your idea, your customer and your life, then test it cheaply before you bet your savings. 2 lessons.

Who it is for

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