The whole system behind selling online, from first search to repeat order, built to get you hired.
Format: Self-Paced, Self-Paced
Price: RM59 (usual RM399)
Duration: 8 modules · 20 lessons · about 4.5 hours · 20-question professional assessment
When: Instant access. Learn online at your own pace. Lifetime access.
Where: Online, self-paced
Taught by UnBranded
Certificate: yes, with a verifiable credential ID
Posting isn't marketing. Selling online is a system.
What this is
Most people learn digital marketing one platform trick at a time, then wonder why nothing connects. This certificate teaches the full system: attracting the right buyers, converting them on pages that work, keeping them coming back, and proving it all with numbers a boss will act on. Built for Malaysian owners, managers and career switchers who want skills that outlast the next platform update.
What you will be able to do
Map any business onto the four jobs: attract, convert, fulfil, retain
Write a one-page digital plan with SMART objectives
Optimise pages for search and plan paid search around intent
Plan, write and repurpose social content with clear pillars
Write, test and measure emails that get opened and clicked
Build a media plan, set KPIs and adjust budgets with rules
Choose sales channels and fix product pages that leak buyers
Build a portfolio that proves you can do the job
Modules
Foundations: selling online is a system. What digital marketing and e-commerce really are, the path buyers take, and the strategy that should come before any posting. 3 lessons.
Attracting customers: getting found and remembered. Build awareness that sticks, earn visibility in search, and pay for search intent without wasting money. 3 lessons.
Social media marketing that earns attention. Plan and publish with purpose, write and repurpose content that stops the scroll, and use listening, analytics and paid social properly. 3 lessons.
Email marketing: the channel you own. Where email fits, how to write emails that get opened and clicked, and how to test and measure them properly. 2 lessons.
Analytics and measurement: proving it works. Plan media against clear goals, read results through the funnel, adjust budgets with rules, and report so stakeholders can decide. 3 lessons.
Launching and running an online store. Choose where to sell, set the store up properly, and build product pages and a customer experience that stop buyers leaving. 2 lessons.
Customer loyalty online. Keep the customers you already paid to win, build real relationships, and measure satisfaction so you can act on it. 2 lessons.
Your portfolio and your first digital marketing role. Build proof of your skills without waiting for a job title, and present it so Malaysian employers can see you lower their risk. 2 lessons.
Who it is for
Business owners who want to run or direct their own digital marketing
Career switchers and graduates aiming for a digital marketing role
Managers who need to plan, judge and report on online campaigns
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