Lean Startup Fundamentals

Test your startup idea cheaply, read the evidence honestly, and pivot before the money runs out.

Your business plan is a list of guesses. Test them first.

What this is

Building first and asking later is the most expensive way to learn you were wrong. This free short course walks you through the lean startup method with Malaysian examples: hypotheses, customer interviews, MVPs, product-market fit, pivots, unit economics and positioning. Short lessons, practical exercises, and a clear way to decide what to do next.

What you will be able to do

Modules

  1. Stop building in the dark. Why a startup is a set of guesses, and how the build, measure, learn loop turns guesses into evidence. 2 lessons.
  2. Hypotheses and the assumption that kills you. How to turn an idea into testable hypotheses, find the riskiest one and set a pass mark before you test. 3 lessons.
  3. Customer discovery. How to interview customers about real behaviour and prove a problem is painful enough to build for. 2 lessons.
  4. Minimum viable product, done properly. Why an MVP is a question, why MVB comes before MVP, and how to choose and run the right test. 3 lessons.
  5. Fit, pivot or persevere. How to tell real product-market fit from noise, and how to decide on evidence whether to change course. 2 lessons.
  6. Scale and position. How to check the business model works before scaling, and how to position what you sell using your evidence. 2 lessons.

Who it is for

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