Retail Marketing Strategy

Win and keep Malaysian shoppers who compare everything, forgive little and switch in one tap.

Retail didn't die. Retail that only sold access did.

What this is

Shoppers changed before the pandemic and changed again during it, and their expectations only move one way. This course gives Malaysian retailers a clear way to create real value, choose the one door they win through, connect their channels and build a brand customers believe. Every framework comes with worked examples from mini-markets, malls, pasar and e-commerce.

What you will be able to do

Modules

  1. Retail changed under your feet. Why the old model was breaking before the pandemic, what the pandemic rewired, and why shoppers are now harder to win and keep. 3 lessons.
  2. From product-first to customer-first. How to stop running your shop around what you stock and start running it around who you serve. 2 lessons.
  3. Creating real customer value. How customers actually weigh value, and how to raise it without teaching them to wait for discounts. 2 lessons.
  4. Choosing where you win. The Four Doors grid for deciding whether to lead on product, experience, price or convenience, and the discipline to stay there. 3 lessons.
  5. How the big players compete. Reading large retailers by archetype, and finding the ground a small retailer can hold against them. 2 lessons.
  6. Luxury retail and culture. What luxury retail teaches about meaning and restraint, and how to take part in your customers' culture honestly. 2 lessons.
  7. Omnichannel, friction and new formats. Connecting your channels into one business, removing friction with the right technology, and learning from digital natives. 3 lessons.
  8. New retail and the brand underneath. Live commerce and super-apps used wisely, what a retail brand really is, and purpose without the performance. 3 lessons.

Who it is for

Related courses